02 — Studio
From idea to app.
One clear vision.
Independent app studio · Italy
9Plus9 is an independent Italian studio. We create our own apps, bringing product design and development together from the first idea to release. Our focus is sport, games and entertainment. Pick7 is our first product.
From the first question to the finished product
How an idea becomes an app
Understand
Define the experience, who it’s for and what makes it worth playing.
Design
Organise the rules, content and interactions, then give them a clear place on screen.
Build
Bring the design into code and check how the screens, logic and interactions work together.
Behind the name
Why 9Plus9?
18 is our favourite number. It was with us before the studio had a name: it’s even written into the code of our first app.
To turn it into a name, we wrote it as a sum: 9 + 9 = 18. The logo shows the operation, the name reads it out, and the result never changes.
We also like what the sum says: two equal parts that add up to something more. For us they are design and development, which we keep in the same hands from the first idea to release.
Explore our appsThe company
9Plus9 is an Italian innovative startup (startup innovativa), registered as 9PLUS9 S.R.L. in the Modena Companies Register since October 2026.
Legal notes